From Logo creation to Brand strategy, at Evocreative we count with over 15 years of experience creating new brands and improving existing ones.
We understand the monumental importance of a good brand and the connection that it must make with the consumer.
Your logo is arguably the most important or at least the most recognizable element of your brand, thus it deserves a lot of attention. We pay special attention to creating logo, as this is, for many companies, the cornerstone of their entire brand identity. Our logo creation process is separated into 3 main parts:
First step how we gather the main information from you. We do this through our logo survey, which allows us to understand your company, your market, your competition and your goals and objectives. You can fill out our survey here, if you would like to get started. We might ask more questions, until we’re fully sure we ‘get it’.
Once we have fully understood your needs and objectives, we get busy designing (The fun part!). We present you with 3 to 5 options of logos to choose from, including logo mock-ups (how they would look on a window, paper, car, etc). By this time, you should be able to select one to go with, which we can further adjust until you’re fully satisfied, but if this is not the case, we present you with one more round of logos.
Once the logo design is approved, we create and provide you with a logo manual. The logo manual shows all the different formats the logo may have and your new brand colors and fonts. Upon request, we can create more comprehensive brand manuals with business cards, letterheads and other corporate identity items.
We create your brand thanks to a carefully crafted three steps process.
We start by asking questions. By hearing everything you have to say about your brand… The reason behind the things you do and your promise to your audience. We ask you to fill out this survey, and then ask more questions, if necessary.
Then we examine the market, your direct and indirect competition. We then take a look at your customer. We find out their likes and dislikes and based on that determine what lifestyle experience they would like to have with your product or service
In this stage, we propose what is best for your new brand based on our findings. We focus on brand positioning. We determine the message and visuals that will help create a distinctive place and value in your target customer’s mind.
We establish your brand details (brand name, logo, colors, etc), the uniqueness of your brand and its similarity with the competitive brands, as well as the reasons for buying and using your specific brand, all in a comprehensive brand manual. By the end of this stage you should know:
Here is where we implement everything that we have learned and have determined. We use your new brand guidelines to create compelling materials to show and promote your brand.
Outputs range from stationery and promotional printed materials to online and digital components. Our goal is to present your audience with a unified and memorable brand experience while clearly communicating your brand story.
Our experiences of cooperation with Evocreative are excellent. We highly appreciate their graphical works, professional approach and fast and flexible communication during the Eurasia2 web page design project.” On behalf of Eurasia2 project coordination team.
