Capturing only 1% of that traffic of searches and turning it into new clients, it means potentially hundred of new clients in the worst case scenario.
Search Engine Optimization involves the proper use of a wide range of tools including Keyword Research, On Page Optimization and Back Linking to help your website rank on the top page on Google.
Only if you maintain your website properly, would you be able to maintain it on the top page rank on the search engine. This is a continuous process of optimizing the site so as to remain ahead of the competition. Being on the first page of the Google search engine results will bring great benefits for your business activity online and increase your brand image.
Most internet users that are looking for something will use Google to help them locate the product or service they desire. The lower the number of users reaching your website, the lower the number of buyers. As in any other advertising media channel, the more people reach you, the bigger the chance to buy or use your services.