
Good.lab is an ESG software company helping organizations manage sustainability data, reporting and performance. When the company evolved from Good Company to Good.lab, they approached Evocreative to create a new brand that better reflected their positioning and ambitions.
We developed the new visual identity from the ground up, including the logo, color palette, typography, graphic language and brand guidelines, and then translated the new identity into a redesigned website. Our collaboration continued beyond the launch, with Evocreative supporting Good.lab through PPC and performance marketing campaigns, presentations, newsletters and other branded marketing materials.











We’ve been impressed with Fernando’s team and quick turnaround on all of the projects we’ve asked them to deliver, particularly for our Survival Guide project that required creative advertising layouts for a number of different clients. Fernando is an easygoing professional who we can rely on and look forward to working with him and his team on future projects.