We develop and execute online marketing and merchandise initiatives to drive revenue and profitability, acquire new customers, strengthen retention rates and grow customers’ lifetime values, all while improving the overall customer experience.
Our agency establishes and monitors KPIs to increase promotions revenue and profits. We manage the day-to-day search marketing activities including planning and implementing paid search campaigns that incorporate budget management, performance analysis and optimization. Our digital marketing plans include the following services.
We offer a complete analysis of your website and your competitors’ websites and online strategies, which presents you with a great advantage, because we will be able to identify the weaknesses and strengths of your opponent’s strategy and be able to improve upon it.
There are many aspects to consider here: language, business location, customer average age, sex, occupation, etc. After a deep analysis of your business and your competitors online and market placement we will identify the best and most relevant keywords for you and we will customize your website to get the best out of it.
Our goal is to make every page on your site search-engine-friendly, with content and tools ready to further your business goals. This strategy refers to factors that have an effect on your Web site or Web page listing in natural search results. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Search engine optimization (SEO) is the process of improving the visibility of a website in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
We participate in the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Individuals in social settings are easier to trust than organizations that may be perceived to have vested interests in promoting their products and/or services.
Interpersonal communication has been shown to be more effective in influencing consumers’ purchasing decisions than advertising alone and the two combined have the greatest power.
Writing and publishing PR articles helps to build your image, increases amount of visitors to your website, and attracts people who desire your service. Online PR and link bait creation and distribution can be an excellent source of relevant inbound links to your site and they are considered good for SEO.
The highest-ranking factors for local search still remain Google Places signals, GoogleMyBusiness platform and geolocation codes within your own website. Many content strategies live at the national level, but sometimes there are opportunities on the local side to develop fresh content.
Evocreative takes charge of the actions aimed at increasing the number and quality of inbound links to a page. Website directories are lists of links to websites, which are sorted into categories, we concentrate as well on those websites to get a better positioning and brand exposure.
Our PPC management services give you an opportunity to reach your customers online via paid advertising. This is an excellent complimentary strategy to SEO, since it provides instant and measurable results and it allows you to appear on other relevant websites.
Capturing only 1% of that traffic of searches and turning it into new clients, it means potentially hundred of new clients in the worst case scenario.
Search Engine Optimization involves the proper use of a wide range of tools including Keyword Research, On Page Optimization and Back Linking to help your website rank on the top page on Google.
Only if you maintain your website properly, would you be able to maintain it on the top page rank on the search engine. This is a continuous process of optimizing the site so as to remain ahead of the competition. Being on the first page of the Google search engine results will bring great benefits for your business activity online and increase your brand image.
Most internet users that are looking for something will use Google to help them locate the product or service they desire. The lower the number of users reaching your website, the lower the number of buyers. As in any other advertising media channel, the more people reach you, the bigger the chance to buy or use your services.
Why you should start a digital marketing campaign:
Our website sarah-bernhardt.cz has attained a highly visible position in search engine rankings in multiple competitive categories. In just over two years, we have gone from no Web site at all to a number one rankings in Google for key phrases like “luxury restaurant Prague”, in English and in Czech.
