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Microsoft Dynamics 365

Suite of strategic B2B content to help marketers understand and adopt Microsoft the platform.

What we did

  • Graphic Design
  • Copywriting
  • Content Strategy

Year

2020
project-microsoft-product

When Microsoft Czech Republic opened a competitive tender to find a local agency partner for the launch of Dynamics 365 for Marketing, we won the pitch. We were commissioned to produce a suite of strategic B2B content to help marketers understand and adopt the platform.

What we did

Our deliverables included a fully designed white paper on marketing automation and lead generation, two complex multi-channel customer journey templates built for the Education and Luxury sectors — complete with segmentation logic, triggers, schedulers and personalized email variants — and a detailed competitive analysis of Dynamics 365 against HubSpot.

Reception

The engagement was a strong validation of our ability to understand complex enterprise software products, communicate them clearly to a professional audience, and deliver polished, publication-ready assets at an international level.

We've been impressed with Fernando’s team

Martin Howlings

Martin Howlings

Director at Expats