La Marca Latinoamericana en Praga

In their fourth year, Merkado approached us to upgrade their brand. By then, they were already the largest Latin American festival in the Czech Republic and continue to be so to date.

Their young founder wanted a modern, memorable, and vibrant image that would encompass and represent the many Latin American experiences they offered such as culture, food, music, and dance. She suggested we use a pineapple…so we used a pineapple. A very modern and minimalist pineapple with an M as the crown was integrated and continues to serve them as their main image.