Painting pixels Building scrollbars Making magic Creating and evolving

Goodlab

A Good Brand

What we did

  • Branding
  • Web Development
  • Marketing Materials
  • Performance Mktg

Year

2020

Website

getgoodlab.com
project-goodlab-product

A Good Brand

Good.lab is an ESG software company helping organizations manage sustainability data, reporting and performance. When the company evolved from Good Company to Good.lab, they approached Evocreative to create a new brand that better reflected their positioning and ambitions.

We developed the new visual identity from the ground up, including the logo, color palette, typography, graphic language and brand guidelines, and then translated the new identity into a redesigned website. Our collaboration continued beyond the launch, with Evocreative supporting Good.lab through PPC and performance marketing campaigns, presentations, newsletters and other branded marketing materials.

Their array of services from branding to digital marketing is exactly what we needed

Caleb Eldred

Caleb Eldred

Head Broker at Coast Capital Partners