Web brief

Step 1

Message

This will help us better understand your company.

What is the primary message you wish to convey to your audience with this site?

What are the overall goals you intend to reach with this site?

Who is your target audience? Is it different from your current customer profile?

How does the company differentiate itself from competitors?

Step 2

Perception

This will help us better understand how to talk to your users.

Use three adjectives to describe how the site should be perceived by the user.

Describe any visual elements or styles that can be utilized from existing marketing materials or collateral.

How is your company currently perceived?

Do you wish to carry the same kind of message through the site? I wish to carry the same kind of message through the site

List websites that you would like to use as a reference (including the competition's) and specify what you like and do not like about them.

What is the primary action you wish your target user to take from the main page of your site?

What is the primary action you wish your target user to take before leaving your site? Same action as the previous question

What is the primary action you wish your target user to take before leaving your site?

Step 3

Content

What we will make shine.

What is the structure of the site?

What languages will the site have?

If it will have an eshop, please specify the payment gateway needed.

Would you like us to populate (add content to) the website and eshop?

Yes No I don't know yet

Step 4

Admin

Let's not forget some important info.

What is your target launch date?

Do you already have a domain name in mind?

I already registered this domain

Do you already have a hosting server?

Yes No

Step 5

Contact

We don't want to lose you.

Contact information

Contact name

Contact email

Contact phone number

Send a copy I want to receive a copy of this survey by email

I want to send a copy of this survey to:

Yay!

Congrats, you’ve made it. You can now submit your answers.

Our experiences of cooperation with Evocreative are excellent.

Ing. Jan Banout PhD.

Deputy director for international relations at Czech University of Life Sciences Prague