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How Remarketing Works

Remarketing is a very unique advertising technique used online. In the fast paced, information driven world of today, it’s a good way to draw in customers old and new.

By definition, remarketing is the method of reaching out to previous visitors of websites. So, if you had visited a website once or twice, it can occasionally appear during Google searches on other topics. The advertisements are customized based on your search history – so, if you were to search for shoes, you may find a shoe advertisement a week or after searching.

Popular sites like Amazon do this commonly, as online advertising will often be tailored towards products previously viewed or purchased. Its usage is quite effective – with customers already familiar with your product and brand, it’s a friendly reminder to look at the product once more. These can be good for multiple types of websites – hotels, restaurants, and more

The coding process is quite simple, too. The advertiser places a code in the script of the website, and when users visit, it places a cookie within the browser. So, the next time they search for a similar topic, the cookie is activated and the advertisements appear.

A valuable tool for any advertiser, remarketing has proven to be very effective, as it establishes the concept of brand loyalty and allows for a new look into online marketing. The ROIs are very high – customers always return to familiarity. Any professional marketing or advertising professional would call remarketing an essential piece of the online marketing puzzle.

Our experiences of cooperation with Evocreative are excellent.

Ing. Jan Banout PhD.

Ing. Jan Banout PhD.

Deputy director for international relations at Czech University of Life Sciences Prague