Painting pixels
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Sinai
SINAI · Case Study
Evolving a complex climate-tech platform for enterprise growth.
A phased brand and website transformation — supported by SEO and GEO — helping SINAI communicate a sophisticated enterprise product more clearly and convert more high-intent organic visitors.
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SINAI website transformation
Replace this block with the strongest final SINAI homepage or homepage + product-page composite.
The context
The product had evolved. The digital experience needed to evolve with it.
SINAI is an enterprise carbon-management platform built around four connected stages: Measure, Engage, Report and Reduce. As the platform expanded and its enterprise proposition became more sophisticated, the website needed to explain a complex product more clearly, present a stronger and more consistent brand, and support growth across search, conversion and future content.
Evocreative joined SINAI as an ongoing digital partner, combining brand and web work with SEO/GEO so that design, messaging, structure and discoverability could move forward together.
The challenge
Make enterprise complexity feel clear.
01
Clarify the platform story
Organize a technically sophisticated product so enterprise buyers could understand the value, modules and next steps without oversimplifying the offering.
02
Elevate the digital brand
Create a more distinctive and mature visual system capable of supporting SINAI across an expanding website and marketing ecosystem.
03
Build for conversion and scale
Improve navigation, CTA hierarchy, page structure and reusable components while creating a foundation for future pages and campaigns.
04
Strengthen organic visibility
Pair the redesign with SEO improvements so priority pages could compete more effectively in search and attract more high-intent organic engagement.
Phase 1 · Launched May 2026
A new visual and structural foundation.
Phase 1 focused on the pages that carry the greatest strategic weight: the homepage and core product experience. We evolved the website’s visual language, refined how SINAI’s Measure, Engage, Report and Reduce platform is communicated, and translated the new direction into a more consistent brand system that could extend beyond the website.
01
Homepage & brand evolution
Suggested visual: before/after comparison, or full redesigned homepage crop.
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Brand system & guidelines
Suggested visual: selected spreads from the new SINAI brand manual showing typography, color, gradients, patterns, graphics and UI treatments. The same visual system was also extended into commercial materials, including pitch decks.
Early organic results
Better visibility. Better positioning. More high-intent actions.
The redesigned and SEO-optimized core pages launched in May. Comparing the May post-launch baseline with July 2026 shows encouraging early movement across organic visibility, ranking performance and high-intent lead activity.
Source: SEO / GA4 tracking view. May post-launch baseline vs. July 2026. These figures show observed performance movement following the launch of the redesigned and optimized core pages; they should not be interpreted as implying that every change was caused by a single SEO action.
Phase 2 · In progress
Turning the redesign into a scalable digital system.
The second phase extends the new experience across a broader set of high-value touchpoints. The goal is not simply visual consistency, but a website system SINAI’s marketing team can keep evolving as its product, content and go-to-market needs grow.
Blog & article redesign
New listing, filtering and article experiences are being designed to improve discoverability, readability and conversion while supporting a more structured content and SEO strategy.
About & leadership
Company and leadership pages are being brought into the new system so that SINAI’s enterprise credibility, team and story feel as considered as the product experience.
A clearer navigation system
Phase 2 introduces a redesigned navigation experience with more consistent dropdown structures, clearer paths into SINAI’s platform, solutions, industries, customers and resources, and stronger routes toward conversion.
SEO & GEO continue alongside the build
SEO, content optimization and AI-search/GEO considerations continue in parallel with design and development so the site can become easier to discover as well as easier to understand.
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Phase 2 navigation redesign
Suggested visual: the final desktop navigation showing the new reusable dropdown system and contextual featured content. Add once the navigation is live.
More than a one-off redesign
The real outcome is an ongoing partnership that connects brand, website, conversion and organic growth.
As SINAI continues to evolve its platform and go-to-market strategy, Evocreative continues to expand and optimize the digital experience across website, SEO/GEO, conversion and supporting brand materials — working as an extension of the marketing team rather than a vendor delivering a single website project.
Growth-stage B2B tech
Has your product outgrown your brand and website?
We help complex B2B technology companies turn a growing product into a clearer, stronger and more effective digital presence.
Talk to EvocreativeEvocreative has very much a hands on approach and provide excellent communication.
I have been working with Evocreative creative since I started my business four years ago. They have been an integral part of our company’s success and could not imagine working with another partner. I first approached them about developing our company website which I have been extremely happy with and continually receive glowing reviews from our clients. The feedback is usually about how easy to navigate and attractive the website is. Evocreative has very much a hands on approach and provide excellent communication.
Throughout the years they have been proactive in pointing out useful changes to the website to make it more user friendly. In the last two years Evocreative has assisted us with our online marketing campaign which has shown outstanding noticeable results in that time. A majority of our clients now come from this source and this shows in our significant increase and in sales/revenues.
For anyone looking for a web development and online marketing partner I can highly recommend Evocreative as you will get excellent services at a very good value for money. To have one partner take care of all of these services in one definitely makes my life a lot easier.
