Video as a marketing and branding tool

Video is the future (already now!) of content marketing. It is naturally engaging and, in an age of information overload, it’s vital for businesses to offer content that is easy to digest. It also builds trust… It adds a personal touch that text or photos cannot provide. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.

Whether you use video to explain how a product works, to introduce your company, showcase your team, or tell your story, the conversions will always be much higher than with text and photos.

Video production

Video Production

Video post-production

Video Post Production

Motion graphics

Motion Graphics

Drone shooting

Drone shootings

3D graphics

3D Graphics

At Evocreative, we understand the growing importance of video as a branding and marketing tool, and we always provide our clients with advice about content, style, length of video and methods of propagation, depending on the client’s market and intended use.

Advantages of using video

  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • More shares – Social video generates 100% more shares than text or images combined.
  • Companies that use video see, on average, 41% more web traffic from search than those who don’t.

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