Have you used techniques within social media to establish engaging content with your followers? As we evolve to different platforms of social media we also need to evolve on how we use those social media platforms while interacting with our followers. Companies have started to take to social media in a more personal/fun way, having conversations with their followers.
For example, let’s take a look at a few US companies that have used this method to create more of a personality for themselves that their followers can connect with. Not only is it beneficial for companies to be connecting with their followers, it also gets their followers talking about the company and getting brand awareness. There are different types of interactions that companies are using to interact with their followers, such as twitter replies, going live, and stories.
Here is Wendy’s an American fast food restaurant, using twitter to boost their brand by replying to a follower. In a fun and creative way.
Notice how their replies are also to promote their business. They do this in a fun way! They are using creative methods to reply to the follower. As you do this you’re creating a brand for yourself that your followers will remember you by. In this example above, Wendy’s is pointing out that Burger King freezes their beef unlike theirs who are “more” fresh. That’s a burn at Burger King for sure! As companies go back and forth with each other and followers they create fun, engaging, and memorable content for their followers!
Now let’s look at how companies are using social media platforms to go live.
Going live from your company’s page can strengthen your company’s image. If you have a major announcement, event, product release then going live is right for you. You can go live, using the live feature on Facebook, Twitter, and Instagram. Going live helps you build connections with your followers on a more personal level where they can ask questions and you can answer them while being live. By going live you can reach a much larger market of followers and attract new potential followers. You can give a more “behind the scenes” feel to your followers as you go live into your company’s culture. But remember, you are live, no editing what you are saying or showing. So be fun but cautious:)
Lastly, let’s look into stories on social media platforms. You can use stories on Facebook or Instagram. On stories you can post “in the moment” content to your followers that will go away after 24 hours. So what is the difference between stories and posting on your feed? It is all about what you are trying to share. If you are at an event and want to post how the event is going throughout the day then you can use stories. If you have a new product release you could have a daily countdown on your story. A feature that is different with stories is the way to get your followers feedback. You can post a poll question about a specific topic you have and they can vote right in the story. The follower can also use the story to “swipe up” if they want to Direct Message (DM) you.
Using stories, going live, and interaction with replies can give your company the fun and engaging brand image and the personality that it may need to set itself apart from other companies on social media! Hopefully as you read this you are eager to get onto your platforms and start getting more interactive with your followers! If you ever need any social media guidance, feel to reach out to us!