Video is the future (already now!) of content marketing. It is naturally engaging and, in an age of information overload, it’s vital for businesses to offer content that is easy to digest. It also builds trust… It adds a personal touch that text or photos cannot provide. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience.
Whether you use video to explain how a product works, to introduce your company, showcase your team, or tell your story, the conversions will always be much higher than with text and photos.
At Evocreative, we understand the growing importance of video as a branding and marketing tool, and we always provide our clients with advice about content, style, length of video and methods of propagation, depending on the client’s market and intended use.