Brand Image

What is your brand story?

What is your promise? Why should your clients believe in you?

These are the questions that you should be asking yourself if you have a brand or are creating a new one, because these are the questions that your audience members will undoubtedly ask themselves about your brand. A brand is all of the elements that your company show that creates a perception on your potential clients. Without consciously knowing why, they will feel your brand is right or wrong for them… And we can help you shape that perception.

At Evocreative, we understand that your brand is the core element of your company. Without a strong brand, any advertising or marketing you may do will not have such a strong effect and it could fail.

Branding not only offers you a way to create the desired impression on your audience, but it also gives you an opportunity to differentiate yourself from the direct and indirect competition. Remember that we, as consumers, are constantly bombarded with information from thousands of brands… What will make your brand stand out?

We are very aware of this, so we put special attention in the creation of your brand. We find out everything about your business… What you do, why you do the things you do, and so on… And then we package those ideas to present them to your intended audience in a way that they will remember you and will tell you apart from the rest.

You can find more information about the process and what is included within our FAQ or contact us directly

Ingredients of a successful brand

Words

Your slogan, your motto, the content of your website or your brochure, your social media content, how your employees talk about your company… These are all extremely important because they’re sending out a message. This message should be clear and consistent. Like a conductor, we help you orchestrate the preparation, positioning and delivery of this message.

Visuals

Your logo, your colors, your graphics, your fonts, etc. All of these elements create one picture in your client’s mind of your brand. This is equally important as your message, and just like your message, it must be consistent throughout all of your materials, your offices, etc. Our task is to create a strong and recognisable image, so your your audience is able to tell you apart from the rest quickly and without effort.

Result

These 2 ingredients together create a brand experience. That experience is what helps your clients define your brand and often is the determining factor when they buy, when they select a company to go with, from the hundreds or thousands of others.

Services How we create your brand

Brand Research

We start by asking questions. By hearing everything you have to say about your brand… The reason behind the things you do and your promise to your audience.

 

Then we examine the market,  your direct and indirect competition. We then take a look at your customer. We find out their likes and dislikes and based on that determine what lifestyle experience they would like to have with your product or service.

 

We start by asking questions. By hearing everything you have to say about your brand… The reason behind the things you do and your promise to your audience. We ask you to fill out this survey, and then ask more questions, if necessary

Brand Strategy

In this stage, we propose what is best for your new brand based on our findings. We focus on brand positioning. We determine the message and visuals that  will help create a distinctive place and value in your target customer’s mind.

 

We establish your brand details (brand name, logo, colors, etc), the uniqueness of your brand and its similarity with the competitive brands, as well as the reasons for buying and using your specific brand, all in a comprehensive brand manual. By the end of this stage you should know:

 

  • Who your brand is
  • Why your brand matters
  • Why your brand is different
  • Why your audience should believe in your brand

Brand Execution

Here is where we implement everything that we have learned and have determined. We use your new brand guidelines to create compelling materials to show and promote your brand.

 

Outputs range from stationery and promotional printed materials to online and digital components. Our goal is to present your audience with a unified and memorable brand experience while clearly communicating your brand story.

Do you like what you see?
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