There are several reasons why you should seriously consider having an online marketing campaign if you’re not already doing so. The most obvious ones:
- It allows you to be in constant touch with your client
- It increases your market
- It’s cost efficient – You can get as much exposure as with offline marketing for a fraction of the price
- It’s time efficient – You can get your message out literally within minutes
- You can maintain a conversation with your client,and therefore have a stronger relationship. It’s all about having a two way conversation these days, which is almost impossible to do with offline marketing
We have been helping our clients with their online marketing and seeing quite a bit of improvement on their website traffic and therefore sales. A good example is Brandeis Clinic, located in the center of Prague. This top of the line plastic surgery clinic is relatively new, but his market share has been steadily increasing in the past few months. We have done the following for them: organic positioning, social media management and pay-per-click campaigns. We have developed landing pages to increase their conversion rates and added new channels to communicate with their audience: online chat, Facebook fan box, and highlighted prices, contact form and location: http://osetreni.brandeisclinic.cz/specialni-nabidka-zubni-hygiena-za-vybornou-cenu
At present, they have more than 11,000 visits/month and we quadrupled the number of fans on Facebook in just 2 months.