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2016 Web Design & UX Trends to Boost Conversions

Another year, a new set of trends. Within all walks of life trends come and go, and in 2016 web design is no exception. Advancements in technology have handed web designers the tools to be creative in order to capture the attention of a constantly growing audience. Despite these been widely available, the key to success is knowing how to use them. Here’s 10 web design and UX trends that will boost conversions in 2016:

1) Full-width images

Why it converts:

Research has shown that larger images make people stop and take attention. The use of screen-covering images can “interrupt” users, engaging them and providing greater levels of conversion.

2) Split-screen layouts

Why it converts:

You will get a variety of customers that will want a wide range of products, services, or categories. It will be wise to divide your users into the correct landing page, allowing to access exactly what they’re searching for conveniently and efficiently.

The benefit of using a split screen, is that your clientele “choose their own journey” , allowing users the freedom to choose their own destination within the web page, increasing interactivity and filtering out unnecessary products or services.

3) Monochromatic colours (With Contrasting CTA)

Why it converts:

The Call To Action buttons need to stand out and attract attention. By using a vivid colours palette, the CTA buttons are given a new dimension in contrast to surrounding backgrounds and information, provoking a response and increasing the likelihood of clients reacting to the button’s prompts.

4) Prioritized Navigation

Why it converts:

Customers may feel overwhelmed when accessing a web page with vast quantities of information, reducing their ability to locate exactly what they’re looking for. Prioritized navigation enables you to navigate your users through the web page, allowing them quick access to relevant information, consequently increasing the chances of conversion.

This can done by hiding your secondary navigation in a hidden menu icon, keeping the website concise and user friendly.

5) Minimal Lead Capture

Why it converts:

It’s always better to be straightforward and not beat around the bush when it comes to the use of leads. This grasps the user’s attention instantly, engaging the user from the outset by providing them with exactly what they’re looking for.

6) Video

Why it converts:

The hardest obstacles when conducting a transaction between a customer and your website is trust. A video gives your site more credibility, originality, and involves the user. The user will engage with the video, increasing levels of interaction between the customer and seller and reinforcing your message.

7) Sticky CTA

Why it converts:

The CTA is the most important part of your website, so always keep it noticeable. It should be boldly displayed in the sticky header on the desktop and also be mobile-friendly, making it accessible to users anywhere on the website and at any time.

8) Card Design

Why it converts:

The main advantage of card design is that they provide bite-sized information. This visually engaging design allows users to access information which is most appealing to them and whilst a user is provided with a number of card options, the website still remains concise and user friendly.

9) Single Column CTA

Why it converts:

The position of your CTA is vital in maximising clicks; this can be done by positioning it in a single column and eradicating sidebar distractions.

10) Personalised User Experiences

Why it converts:

The browsing process can be adapted to each user’s specific needs by displaying their transaction activity, location and other data. The personalisation of the user interface benefits each user individually, increasing trust, convenience and ultimately the likelihood of conversion.

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